Many of the comments that I’ve read suggest that a partnership with Walmart and WeWork will tarnish if not completely obliterate the Lord & Taylor brand. Pairing a venerable luxury brand like Lord & Taylor with a populist brand with discount roots like Walmart seems crazy and even a little sad to Lord & Taylor loyalists. In reality, however, both of these initially jarring steps are very much in keeping with the history of the Lord & Taylor brand, and just maybe, are a brilliant re-imagination of what the Lord & Taylor tradition might look like for future generations. Here’s are 4 ways that the Lord & Taylor experiment might save the department store:1. Lord & Taylor was the store for people who bought into the dream of wealth and success that New York City represented, and travelled in from the suburbs to work and to shop at Lord & Taylor, to be a part of that vision.

Source: Forbes October 26, 2017 21:22 UTC