Several South Asian countries have experienced a boom in viewership of football events like Champions League matches in recent years. Facing strong competition from the English Premier League (EPL), Spain’s La Liga and Italy’s Serie A, can Germany’s top tier, the Bundesliga, find its feet in South Asia? The Bundesliga is also the top football league in the world in terms of average attendance and it is now broadcast on television in more than 200 countries. Measures required to boost Bundesliga viewershipKamran Wajih believes that through better marketing and more recognizable players and teams, the Bundesliga can make it big in his country as well. Asif Khan believes that the Bundesliga would do well to do invest more in marketing its franchise in Pakistan.

Source: Daily News Egypt April 01, 2017 12:11 UTC