Flashfood, a Toronto startup combatting food waste with deeply discounted groceries, has found a large-scale partnership in the U.S. In an effort to put a dent in the volume of perfectly good food that ends up in landfills, American supercenter chain Meijer is trialling the Flashfood app at four of its Michigan outlets, The Takeout reports. “Bringing the Metro Detroit community the ability to buy such great food at huge discounts while reducing food waste is exciting,” Josh Domingues, founder and CEO of Flashfood, said in a statement. Both teams are thrilled about the impact we’re bringing to market in this pilot.”Like the food industry at large, as well as our own households, grocery stores have a well-established food waste problem. And as Grocery Dive reported in 2018, food waste is costing grocers roughly $24.2 billion each year; an issue they’re attempting to solve with varying degrees of effectiveness.

Source: National Post November 21, 2019 12:56 UTC