For Snapchat, the redesign is about highlighting its strengths. Discover will expand to include not only content from Snapchat's content partners — which includes The Washington Post as well as the New York Times — but also from verified celebrities. “This was not a wholesale redesign,” said Debra Aho Williamson, an analyst at research firm eMarketer. “There have been questions over time about how much time people spend looking at content on Snapchat,” she said. Clarification: This post previously said Shows were subject to Snapchat's community guidelines; they are subject to its content guidelines.

Source: Washington Post November 29, 2017 23:44 UTC