In another two years, while still in college, Shashank would set up Practo with Abhinav Lal, another NIT Surathkal alumnus. By May 2009, immediately after the final semester of engineering, Practo had closed its first sale—to a doctor in Bengaluru. Practo earns revenue from Practo Ray, a tablet for medical practitioners, and Practo Reach, a paid marketing solution for enterprises. Practo earns revenue from Practo Ray, a tablet for medical practitioners, and Practo Reach, a paid marketing solution for enterprises. “You need a big brand like Practo to push its way through in a category like healthcare, which is not yet evolved and extremely difficult.

Source: Mint May 15, 2017 22:58 UTC