Can Online Sales Drive Growth For Home Depot In The First Quarter? - News Summed Up

Can Online Sales Drive Growth For Home Depot In The First Quarter?


Furthermore, hurricane-related sales will continue to positively impact the sales in the first half of FY 2018, since that is when many homeowners will receive insurance checks for damage. Continued Growth in Online Revenues: Home Depot has made a concerted effort to focus on its integrated retail strategy, which seamlessly connects online and offline channels, making its stores more efficient. This has resulted in improved revenues and profitability, with the online space being a key driver of the impressive growth Home Depot has witnessed in recent times. These efforts resulted in increased traffic and conversion, with the online sales increasing 21% in the fourth quarter and 21.5% in fiscal 2017, accounting for 6.7% of the total sales. On the other hand, in FY 2018, the hurricane-related sales are expected to be more profitable, which should ease the pressure on the margins.


Source: Forbes May 11, 2018 15:00 UTC



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