According to consumer data firm Statista, this year Instagram is expected to make up almost 28% of Facebook’s net mobile advertising revenue. Not that Facebook or Instagram were ever keen on emphasising that connection in their marketing material – a stance that, in retrospect, has paid off. Posts on Instagram might also have been more engaging than those shared on Facebook, possibly because of Instagram’s sleeker interface. “[Instagram] didn’t go back and filter or search anything.” He says that, as of last month, some of the Russian-made memes could still be found lurking on Instagram. Last year, Instagram launched a branded content tool, which allows influencers to tag their partner brands more visibly in their posts.

Source: The Guardian April 28, 2018 16:52 UTC