While airlines constantly enter and exit the Hawaiian market, there is concern that Southwest’s entry may impact Hawaiian Airlines like the aviation equivalent of a Walmart (“Always Low Prices”) landing at Oahu’s airport. For long-haul and international flights, Hawaiian operates 24 Airbus A330s and has ten Boeing 787 Dreamliners on order. Hawaiian currently has about 18% of the Hawaiian market. Southwest’s Hawaiian destinations will include Honolulu (HNL) Kahului Airport on Maui (OGG) Lihue Airport on Kauai (LIH), and Kona (KOA). “No one knows the Hawaiian market better than them,” says Ms. Becker.

Source: Forbes February 09, 2019 01:31 UTC