As it consistently pushes video content on its platform, Facebook recently launched a new subsection on its website for viewing video shows called “Watch”. While this new platform appears to be fairly similar to YouTube, which has its own strong user base of 1.3 billion, Facebook’s approach to attract users is a bit different from that of YouTube. YouTube, on the other hand, has a strong “search” feature given its large library of videos, and gives recommendations based on past watch history. On the other hand, since YouTube is a video-only platform, it engages users only if they intend to watch videos. However, competition from YouTube will be strong, and Facebook’s ability to create engaging video content and hook its users to “Watch” will be critical in driving advertising revenues.

Source: Forbes August 15, 2017 19:18 UTC