There’s no arguing that Canada Goose has been a massive success. So how can Canada Goose sustain momentum? The arrest spurred calls for a Chinese boycott of Canadian brands, including Canada Goose, but the large crowds that queued outside the Canada Goose store in Beijing’s upscale Sanlitun district when it opened in late December 2018 suggest the parkas remain popular with Chinese shoppers. He added that Canada Goose has a partnership with Alibaba’s online Tmall to sell coats to Chinese shoppers that has helped Canada Goose become a top-selling brand in its category on the platform. Canada Goose also faces mounting competition in the fast-growing high-end outerwear market.

Source: thestar July 02, 2019 17:15 UTC