Luckily—and sometimes unluckily—for high-profile brand leaders, we live in the age of social media amplification. At the advent of social media, many marketers and communicators urged their clients and C-Suite denizens to leverage that power. This is why, according to a 2017 report by CEO.com, some 60% of CEOs eschew social media altogether. The takeaway: Maybe there should be an inverse scale we employ on executive social media usage. But don’t just fire off indiscriminate tweets, lest you become the dreaded “Extremely Online CEO.” No one needs that.

Source: Forbes August 20, 2018 14:03 UTC