It was good news for the retailer, popularly known as Marks & Sparks, in a week when third quarter figures were distinctly unsparkly. He's refocused M&S's clothing line on practical, wearable fashion with sharper price points, discontinued underperforming lines and stopped discounting. Rowe has also slowed down the opening of new food stores, closed international ones and simplified food prices. And it seems that M&S's customers are too old, despite extensive advertising campaigns over the years featuring younger models like Rosie Huntington-Whiteley. And if younger customers aren't coming into the stores, who will be the loyal older customers in future?

Source: Forbes January 14, 2018 19:52 UTC