How about comic and famed Lothario Pete Davidson posing as a robot? Well, that’s the premise for Coca-Cola’s US water brand Smartwater that sees the 29-year-old comedian play an animatronic version of himself in a new campaign. The spot’s by WPP’s Open X led by VMLY&R and aims to position the brand to the health conscious, under 30s crowd. Bottled water is, in fact, America’s biggest selling drink with sales surpassing $US20 billion ($A30 billion) annually. However, as a loveable rogue as Mr Davidson is, B&T couldn’t help but think the work falls short in the humour stakes.

Source: The Star May 02, 2023 00:46 UTC