It made the two realise that there was denial and low awareness about pollution from bursting fire crackers. The two persisted with their campaign and this year the duo was rewarded with cent per cent success. Doing one’s bitMs. Chatterji spoke of how they ran a poster campaign and another campaign on WhatsApp, educating residents. “We informed the residents that pollution out of just a day of bursting crackers lasted for weeks and adversely hit the health of the children and senior residents. “The fact that several big townships that saw no campaigns against crackers, saw bursting of crackers... shows that awareness has a greater role to play than a legal ban,” said Ruchika Sethi, who runs “Why Waste Your Waste” campaign.

Source: The Hindu October 22, 2017 19:30 UTC