A campaign that's been making waves in the U.S. by calling on major retailers to do a better job of supporting brands owned by Black, Indigenous and other people of colour is now asking Canadian retailers to do the same. The 15 Percent Pledge asks Canadian retailers to commit to supporting "brands that are representative of the diverse Canadian population." (Grace Miller)The campaign asks major retailers to "start a conversation" with the organization about more equitable buying by July 1 — Canada Day. Our petition is calling on Canada to apply the 15 Percent Pledge in support of economic equality for the BIPOC of Canada," it says. James said she'd especially like to see Hudson's Bay, Holt Renfrew and e-commerce site Essence take the lead among Canadian retailers who sign on to meet the 15 per cent target.

Source: CBC News June 25, 2020 20:42 UTC