Also read: Did Cambridge Analytica use Kenyans' Facebook data to shape UhuRuto campaign? "As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the company into administration." The Cambridge Analytica sign had been removed from the reception area of its London offices on Wednesday. Read: Who is Cambridge Analytica and what did it do? Cambridge Analytica marketed itself as a provider of consumer research, targeted advertising and other data-related services to both political and corporate clients.

Source: The Star May 02, 2018 21:33 UTC