Cambridge Analytica is the latest strategic communication firm to follow the likes of Bell Pottinger in scandal-induced destruction. Cambridge Analytica isn't alone in plying behavioural advertising, and it certainly isn't the biggest operation. Knowing what people might want and where to reach them has its limits though, which is why Cambridge Analytica took things further, identifying the so-called psychographics of individuals to create persuasive and deliberately provocative messaging. Cambridge Analytica whistleblower, Chris Wylie, seems to think so. If the current backlash against Cambridge Analytica and Facebook are any indication, these coercive efforts — however they are labelled — won't be tolerated the same way they have been in the past.

Source: CBC News March 23, 2018 08:00 UTC