Despite what the digital world says about Cambridge Analytica’s online influence, political analysts say the data mining company was overpriced and overhyped while it under-delivered on promises it could secure election wins. Fear and speculation snowballed and somewhere in the mix, Cambridge Analytica went from being a cleverly-marketed data analysis company to a digital Svengali capable of masterminding election outcomes in the United States and abroad. But despite its notorious reputation in the digital world, many political insiders say Cambridge Analytica fell short of what it promised clients it could do. Mark Turnbill, the managing director of Cambridge Analytica Political Global, was also filmed saying the company used proxy organizations to peddle negative material about other candidates on social media. However, Mercer ended up partnering with SCL’s elections director Alex Nix to create Cambridge Analytica which used SCL’s dataset and the lessons it learned in the Cuccinelli race to tweak its model.

Source: Fox News March 21, 2018 18:33 UTC