LONDON — The chief executive of data mining firm Cambridge Analytica told a reporter posing as a potential client that his company played a big role in getting Donald Trump elected, a British news program revealed Tuesday. We ran all the digital campaign, the television campaign and our data informed all the strategy,” Nix said during a secretly recorded meeting with the undercover Channel 4 News reporter. British officials are investigating Cambridge Analytica for its handling of personal data. The Channel 4 reporter posed as a wealthy potential client interested in hiring Cambridge Analytica to influence campaigns in Sri Lanka. The unflattering material could be spread through the internet, but without branding or other identifiers that could be traced back Cambridge Analytica.

Source: National Post March 20, 2018 21:22 UTC