California Inc.: Weed industry growing proactive in expanding its customer base - News Summed Up

California Inc.: Weed industry growing proactive in expanding its customer base


Monday’s Business section goes heavy into weed. With legal access to cannabis spreading, the marijuana industry is trying to demystify and rebrand the drug in a bid to broaden its reach beyond established stoners. Dosing has become a hot topic, part of the pitch to inexperienced cannabis consumers. Meanwhile, the industry is working to develop consumer-friendly cannabis drinks that can compete with alcohol. There’s one problem, though.


Source: Los Angeles Times February 11, 2019 12:56 UTC



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