The Calgary-based company, Fairgoods, put the word on T-shirts, pins, patches, pillows and key chains. Hartsook says she was surprised to see a handful of products at an Indigo store (and online) that looked shockingly similar. "We don't own the word sorry, but it was pretty blatant that they just stole the design and tweaked it slightly." The three 'sorry' products on the top are from Calgary-based Fairgoods, while the three on the bottom are from Indigo. Marvin Ryder, an assistant professor of marketing at McMaster University, says demonstrating Indigo copied Fairgoods design can be challenging.

Source: CBC News October 28, 2017 03:22 UTC