A Calgary gelato company is apologizing for a recent campaign, quickly pulling a Black Lives Matter-themed gelato from its website and social media channel just hours after its launch. But the campaign was quickly met with backlash online, with some accusing the company of profiting off the Black Lives Matter movement, especially as the organization chosen to be a recipient of the profits is not affiliated with Black Lives Matter. The special edition chocolate gelato features an illustration of three Black people, wearing masks emblazoned with the words George Floyd gasped before his death at the hands of police — "I can't breathe" — and holding Black Lives Matter signs. It sends a message that this is the right way to do it — it's using Black issues, Black struggles, Black lives, Black pain, Black death, as a commodity," Cooper said. "Yesterday, Righteous launched a Black Lives Matter gelato with the intention of standing in solidarity and donating more than 100 per cent of our profits in the process to organizations that support inclusion and diversity," Boettcher said.

Source: CBC News June 13, 2020 19:30 UTC