Cream cake retailer Cake Box has hailed “strong momentum” as it reported higher like-for-like sales after reopening stores. The high street business said like-for-like sales jumped 12.1% in the 20 weeks to September 30 after it welcomed customers to its stores again. Cake Box reported £8.6 million in total revenues for the half-year to the end of September, dipping slightly from £8.8 million in the same period last year after it was impacted by six weeks of closures at the start of the latest half-year. It stressed that it has a “very strong pipeline of new franchisees”, with deposits for 47 new sites across the country. “This result is testament to the dedication, agility and entrepreneurial spirit of the Cake Box family, particularly our franchisees and their employees,” said Sukh Chamdal, co-founder and chief executive of Cake Box.

Source: Irish Independent October 12, 2020 09:11 UTC