Mr. Ellinghaus told me emphatically that he was trying to avoid any partisan stand. Both Mr. Sadoun and Mr. Ellinghaus thought the campaign needed to evolve, while remaining true to its origins. Perhaps Cadillac’s ad could remind Americans of the nation’s resilience and inherent optimism, and “celebrate what America is capable of,” Mr. Ellinghaus said. Last year, Cadillac’s sales in the United States dropped 3 percent to 170,000 units even as overall automotive sales hit a record 17.55 million. “That’s never been more true than now in the luxury space.” In the ad, Cadillac is identified with “unity, optimism, courage — the great American values,” she said.

Source: New York Times February 23, 2017 16:52 UTC