Cable Tie-Up Unites Parents of HGTV and Animal Planet - News Summed Up

Cable Tie-Up Unites Parents of HGTV and Animal Planet


Discovery Communications Inc. has agreed to buy Scripps Networks Interactive Inc. for $11.9 billion, a bet that a larger footprint in lifestyle programming will help it weather cable-TV upheaval. A bigger portfolio of channels that specialize in so-called comfort-food television would give the combined company an edge in talks with advertisers, who covet female and younger viewers gravitating to shows such as “Property Brothers” and...


Source: Wall Street Journal July 31, 2017 11:12 UTC



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