CTBC Bank best brand in Taiwan for seventh timeStaff writerWith a brand value of US$1.382 billion, CTBC Bank (中國信託銀行) was named the most valuable banking brand in Taiwan for the seventh time last year, and the world’s 153rd-most valuable brand, according to a report on the world’s 500 biggest banking brands released by Brand Finance and The Banker magazine. The authors of the report named CTBC Bank the Taiwanese market’s leader. A CTBC Bank branch is pictured in New Taipei City’s Sinjhuang District on Aug. 21, 2017. Despite this, CTBC Bank moved up 21 positions in the ranking, and its brand value continues to increase. With an “A+” credit ranking, CTBC Bank is now Taiwan’s highest-valued banking brand.

Source: Taipei Times February 23, 2021 15:56 UTC