Customer relationship management ( CRM ) activities powered by artificial intelligence will add $1.1 trillion to global business revenue by 2021, market intelligence firm IDC said in a recent report. Zoho has about 150 employees working on Zia, an AI-powered sales assistant that it launched in February. “We have integrated Zia with our CRM product," said Mani Vembu, chief operating officer at Zoho. Vembu said that AI-powered CRM is an obvious progression for the industry given that there are so many data points that can help make better decisions to enhance customer experience and productivity. 6.5 crore) every year for AI-based framework alone.FreshWorks has also set up a team with highly skilled data scientists to stay ahead of the curve in terms of AI-based CRM activities.

Source: Economic Times June 29, 2017 03:00 UTC