CPA bans UBER advertising campaign in Egypt - News Summed Up

CPA bans UBER advertising campaign in Egypt


The Consumer Protection Agency (CPA) has ordered UBER to stop all its affiliate ads as they were found to violate the common feelings and taste of the community; the company was ordered to immediately remove advertisements from the streets and major squares. He added that immediately after the ads were monitored, the CPA called the company and notified it to stop the campaign. The company pledged to stop all ads in the campaign, and withdrew its billboards from the streets and squares. Yaqoub said that the CPA responds to the type of advertising that uses words or contains content promoting activities or products in violation of the traditions and common tastes of society; and lacks respect for ethical values. He stressed the need to codify the mechanisms of presentation and production of advertising materials, to address any breach.


Source: Egypt Independent March 25, 2017 12:33 UTC



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