The next month was not, courtesy of the most unwanted of arrivals in Nova Scotia: COVID-19. Coming into the season, financial modelling by Tourism Nova Scotia showed the industry could take a hit of at least $1 billion due to the pandemic. Business Minister Geoff MacLellan says his department is working on relief efforts for the tourism industry. MacLellan said he's fully prepared for people in the tourism sector to need even more help and said the province will do what it can. Anna Moran, the director of research and policy for Tourism Nova Scotia, said the Crown corporation is shifting its marketing to target people who are willing to travel in and to Nova Scotia in an attempt to extend the tourism season in some measure through autumn and winter.

Source: CBC News September 19, 2020 09:00 UTC