Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business. Behind every big woke brand is a company slowly going broke and with no clue what to do about it. Just like Coke, going ‘woke’ hasn’t stopped its decline, or the threat of the cultural Left regulating it out of business to protect minorities from the pernicious threat of its Happy Meals. Coke is going woke because its future is broke. It’s not just Coke that went woke and broke: it’s the entire system that’s going broke.

Source: Daily Nation March 03, 2021 19:18 UTC