Fox averaged 2.09 million viewers in prime time in March, with MSNBC at 1.14 million and CNN at 473,000, Nielsen said. In the key 25-54 age demographic for advertisers, CNN is seeing some of its lowest numbers in decades. An important test will be how many viewers will reflexively turn to CNN during big news events, where it has often dominated the ratings. “They’re fighting against the toughest foe they can fight,” said Rick Kaplan, a former CNN president. Kaplan said he believes CNN has the right executive in Licht, who has a strong track record as a successful programmer.

Source: CNN March 31, 2023 01:39 UTC