CNN blitz gets “conditional” approval By Sunimalee Dias View(s): View(s):The Government this week approved the CNN blitz set to promote the destination but subject to certain observations by the Finance Ministry. The Finance Ministry has asked the Tourism Ministry to follow government procurement guidelines as it had not agreed with the amount that had been entered into by the ministry and CNN. Tourism Development Minister John Amaratunga told the Business Times on Friday that the cabinet had approved the CNN campaign and that they would start airing the adverts and programmes in about two weeks. He also said that the digital campaign was taking time due to the procedures involved in the bureaucratic system. This has resulted in further delays for a campaign prompting industry representations on the Sri Lanka Tourism Promotion Board to request an urgent board meeting to discuss about this issue.

Source: Sunday Times May 19, 2018 19:02 UTC