ATLANTA/SEOUL, January 28, 2026 – CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai Motor) are expanding the long-term partnership between the two companies with a new enhanced global campaign that will connect Hyundai Motor with CNN’s worldwide audience in new ways. This campaign includes Hyundai Motor being the exclusive sponsor of K-Everything: a CNN Originals Series which will trace the roots of Korean culture with some of the biggest names in Korea's creative scene. From Seoul to Singapore and beyond, the four-part series delves into the passion, innovation, and global appeal driving Korean cultural phenomenon. This new host-led multi-platform travel series, K-Everything with Tony-award nominated actor, director, producer, and social advocate Daniel Dae Kim is currently in production. As a global brand deeply rooted in Korea, Hyundai has grown alongside the nation’s own journey of innovation and progress.

Source: CNN January 27, 2026 23:34 UTC