CMO Today: YouTube Sets 10,000 View Threshold for Serving Ads - News Summed Up

CMO Today: YouTube Sets 10,000 View Threshold for Serving Ads


The new rules state that video channels on its site must have more than 10,000 total views before they can make money from ads. When a channel reaches the viewing threshold, YouTube will review the creator’s activity to make sure it’s in line with its policies and safe for advertisers. According to The Verge, it’s also a major shift in strategy for YouTube, whose partnership program five years ago made it possible for anyone to make money from ads. HUT HUT HIKE: What does Amazon’s aggressive push into advertising have to do with its latest deal to stream NFL games? Mr. Rickles first developed his brash style as a stand-up act in the 1950s.


Source: Wall Street Journal April 07, 2017 12:22 UTC



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