Digital advertising has provided TV ad sellers, who themselves have to explain falling ratings, with plenty of ammo lately (fraud, invisible ads), but the timing of Google’s controversy is particularly rough, CMO Today reports. That raise brings Bustle’s valuation to nearly $200 million, CMO Today reports—a pretty huge number even Mr. Trump couldn’t ignore. It seems Mr. Trump’s election is good for the digital media business. SPOT CHECK: As Spotify surges in popularity—the music service now boasts 50 million paying global subscribers—it’s easy to forget Spotify is also in the ad business. [Bloomberg]Author and blogger Doc Searls says that advertising has suffered as more marketers chase users across the web using data in search of perfect timing—and that it’s time the industry collectively dumps ad tech.

Source: Wall Street Journal March 28, 2017 11:26 UTC