CMO Today: Senate Votes to Reverse FCC Privacy Rules - News Summed Up

CMO Today: Senate Votes to Reverse FCC Privacy Rules


With Ajit Pai now chairman of the Federal Communication Commission, the Senate voted to reverse Obama-era privacy regulations. At the time, executives from Google and AT&T called the rules “unjustified” and “illogical.” Thursday, the Senate gave them hope. When advertisers use Google’s automated ad-buying technology, they’re typically targeting groups of people, versus specific websites, explains CMO Today, in a graphic that demystifies Google’s complex buying process. [Recode]Dr Pepper Snapple Group is handling much of its digital ad buying and data work on its own, versus working with an agency. [WWD]Anheuser-Busch InBev has begun its massive global media agency review, inviting every agency holding company to pitch for the business.


Source: Wall Street Journal March 24, 2017 12:00 UTC



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