Companies typically turn to public relations firms for advice on dealing with issues such as product recalls, plant fires and malfeasance by board members. That’s good news for public relations agencies, which say they’ve seen an influx of business in the past few months from companies happy to pay for their very own “Trump strategy,” CMO Today reports. But the big question is what, exactly, NBCU hopes to gain from its “strategic investment” in the mobile messaging company. After investing in content-centric digital media companies like BuzzFeed and Vox in recent years, NBCU was eager to get closer to a major distributor. That’s because Google has for years dominated online searches and, as a result, search ad spending.

Source: Wall Street Journal March 06, 2017 12:35 UTC