CMO Today: Pepsi Pulls Ad After Backlash - News Summed Up

CMO Today: Pepsi Pulls Ad After Backlash


Kendall Jenner starred in a Pepsi ad that was pulled after a social media backlash. The company rode out the storm, including social media backlash, store protests and boycott movements from conservative shoppers. AMAZON ADS: Wall Street has started tuning into Amazon’s quietly-growing ad business. The bank said the ad business could be valued at about $150 billion or $300 per share. TURF WARS: Telecom giants are looking to poach cable TV customers with internet TV services that are aimed at would-be cord-cutters.


Source: Wall Street Journal April 06, 2017 12:02 UTC



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