CMO Today: Facebook Cozies Up to the Media - News Summed Up

CMO Today: Facebook Cozies Up to the Media


Photo: Agence France-Presse/Getty ImagesOLIVE BRANCH: Facebook is continuing to face up to its role in the media industry. “Clearly Facebook feels some combination of responsibility, confusion, and determination to do something about it,” said Mr. Remnick. TABLES TURN: Amobee, the digital marketing firm owned by Singapore’s Singtel, is buying advertising technology company Turn for $310 million, reports TechCrunch. President Obama’s monthly earned media value hovered around $200 million to $500 million during his last term in office. Mr. Trump “is no longer just the message,” wrote Mr. Manjoo.


Source: Wall Street Journal February 23, 2017 12:50 UTC



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