This is our last CMO Today newsletter for 2017. CNN was one of the launch partners for Snapchat’s Discover media platform, and the TV-style show was the latest iteration of its Discover offering. We plan to keep working together and mutually decided to hit pause as we explore the best opportunities for doing that.”— A Cold Snap? For advertisers, Thursday Night Football remains a draw because it produces some of the biggest audiences on TV. That’s EntertainmentThere are still lots of unanswered questions surrounding what happens to the remainder of the Fox media empire once some of its key assets are sold to Disney, including the 20th Century Fox studio.
Source: Wall Street Journal December 22, 2017 13:28 UTC