One standout success story is the Ethiopian coffee brand Gera, which showcased roasted coffee beans at the third CIIE. During the fifth CIIE, Ethiopian highland coffee with vibrant orange packaging was drawing eyes. Online sales of Ethiopian coffee surged 300 percent during the sixth CIIE. Leveraging the CIIE for cross-border e-commerce sales has effectively reduced trade costs, benefiting Ethiopian coffee farmers and allowing Chinese consumers to enjoy premium coffee beans at more affordable prices. Witnessing the growing popularity of Ethiopian coffee among Chinese consumers, Tefera Derbew Yimam, Ethiopian ambassador to China, expressed great delight.

Source: Ethiopian News June 19, 2024 15:59 UTC