But are low CPM (cost per thousand) prices for digital ads worth it? This significantly raises the risk of ad fraud - ads sold on the false pretense that they were displayed to humans. In 2017 P&G turned off $200 million in digital ad spending. Whether you take into consideration digital ad fraud or not, clearly the ad spending by P&G and Chase was not producing any incremental business outcomes. You can help your marketers declare independence from buying bad ads.

Source: Forbes July 04, 2020 11:26 UTC