America’s first broad data privacy law, the California Consumer Privacy Act, went into effect Jan. 1. Marketing data company LiveRamp asked me to submit a selfie holding my own ID, kidnap-victim style. Many of these companies tell me they’ll participate when Congress passes a federal data privacy law, which they know isn’t likely anytime soon. The CCPA is far from a perfect privacy law, but it’s the one America has in 2020. Most of the data requests I’ve received so far have come in formats I can easily read, such as text files or PDFs.

Source: Washington Post February 06, 2020 12:00 UTC