CBS Corp. said the Super Bowl bolstered its advertising results, helping push up its first-quarter profit, but the media company missed revenue expectations amid a weaker performance in its cable networks business. The advertising gains highlight the importance of live sports for CBS’s broadcast operations. Executives have already started discussing a new deal with the National Football League, even though its deal with the league runs through 2022. That CBS is already positioning itself so far ahead of its deal’s expiration...

Source: Wall Street Journal May 02, 2019 21:00 UTC