With high-ticket transactions amounting to hundreds of millions of dollars, CBD’s customer service function is critical to its success. Recognising the importance of providing superior customer experiences, CBD invested in Freshdesk – Freshworks’ flagship customer support software. “At CBD, we are constantly working on enhancing our customer service to provide a seamless banking experience to our customers. Our relationship with Freshworks leverages digital platforms to provide high-class and personalized customer service to our Corporate Customers. CBD has deployed over 60 automations that increase the productivity and effectiveness of its customer service team.

Source: The North Africa Journal August 29, 2023 12:26 UTC