It wasn't your parents' CBC Radio. "It's even hard to classify this as radio," said CBC reporter Mike Wise, introducing viewers to a new service on June 27, 2000, that nevertheless had "radio" in its name. CBC Radio 3 was a "series of websites" that had been created by the new media division at CBC Radio. "I think it's where we should have focused our attention in the first place," said Alex Frame, then the vice president for CBC Radio. Freelance multimedia"We're going to change the perception that people our age have right now of the CBC," said Carma Livingstone, a producer at CBC Radio 3.
Source: CBC News June 27, 2020 12:22 UTC