The newly created California Privacy Protection Agency (CPPA) has the important yet difficult task of balancing the protection of privacy rights while minimizing adverse impacts to small businesses. These are challenging times for consumers and the small businesses that serve them. This will require a proactive approach by the agency in seeking feedback from small businesses like grocers – not regulators in Sacramento. These are challenging times for consumers and the small businesses that serve them. The potentially disastrous impact new regulations could have on small businesses needs to be understood and considered.

Source: Los Angeles Times July 04, 2022 17:04 UTC