Many expectant moms plan to make homemade organic baby food for their little ones—until they give birth and discover they don’t have the time. Jessie Sturzenegger says many families have discovered her baby food brand Amara during the ... [+] pandemic. AmaraAmara is one of a number of natural and organic baby food businesses that have thrived during the pandemic, with more consumers eating at home more and ordering groceries on the web. Several baby food makers are now facing related lawsuits alleging they violated state consumer protection laws. “A lot of people have discovered us online.”Nonetheless, the organic baby food market isn't an easy one to break into, with big players such as Gerber, Earth’s Best and Happy Baby well-established.

Source: Forbes February 27, 2021 22:41 UTC