BuzzFeed News is becoming the latest newsroom to ask its readers to help shoulder the cost of newsgathering. The donation feature asks readers to “help us report to you” and calls upon them to join a community that will shape the future of BuzzFeed News. Executives at BuzzFeed news decided to launch the donation feature after observing other news organizations that have appealed to readers for support. BuzzFeed executives were also informed by research from the Google News Initiative that showed a portion of the company’s readers were likely to support its journalism. The decision to launch a donate button on BuzzFeed News comes as the digital media company, founded in 2006, seeks to boost revenue growth.

Source: Wall Street Journal August 27, 2018 18:49 UTC