But with it comes the temptation for businesses to use the day to drive sales. Photo: 123RFSome Māori have already expressed concern that businesses were positioning themselves to market Matariki as a shopping event. It is likely that how we handle Anzac Day will provide a baseline for critics assessing businesses that try to use Matariki as a way to drive sales. Businesses could be judged by whether or not they have Matariki sales, or whether there is some sort of attempt to "Matariki-wash" their other commercial offerings. There are those who are annoyed about another public holiday adding labour costs for businesses.

Source: Stuff June 22, 2022 10:28 UTC